Traditional vs. Content Marketing – Changes in the Sales and Marketing Sector

Rebecca Perrin, Content Marketing Manager at St. Joseph Communications, speaks to the growth of content marketing and the differentiation from traditional advertising.  

“Content marketing is not selling; lose the campaign mentality – it’s about making deposits into somebody’s memory about the brand.” 

Learn more from Rebecca as she speaks on the Sales and Marketing panel: What’s in a Canadian Brand?

Resources:

Sales and Marketing Connections

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