Build Your Online Reputation


A successful job search involves networking on and offline.  Your online presence needs to be a strong representation of your skills and background – something to speak for you when you can’t be there yourself. Just as you have gone to a company’s webpage to get more information, potential employers will look online to learn more about you. 

Below are some tips for building your online reputation.

Get Linked In (literally)

LinkedIn is an increasingly popular site to post your resume and connect with professionals. This professional networking site is now a vital part of job searching. Add a headline that accurately represents who you are as a professional. Make it easy for employers to find what they’re looking for: include a brief (and accurate) summary of your recent experience, along with your main skills. This will give employers (and network connections) an idea of who you are without having to scroll through your entire profile.  Enhance your credibility by asking peers and supervisors to recommend your work on a specific project or role. Proving your industry connections will increase your relevance in the field. 

 Get social

Organizations want to know that you are ready to be a part of their team. “Like” the organization on Facebook or interact with them on Twitter to show your interest in becoming a part of their world. If you’re interested in working aspecific company, follow the company profile on LinkedIn. You will then receive company updates and job postings directly on your LinkedIn homepage.  This may help you to bring up points of interest if you are invited for an interview. 

 Use your network @ ACCES

Follow ACCES on Twitter for regular updates on industry news, events, and to connect with past and present ACCES clients. ACCES is also on LinkedIn; you can follow the organization, and take connections made in person to the online realm. Join the ACCES LinkedIn group, “Alumni Network” to connect with your peers. The ACCES online network is a great extension to programs and services provided on site. You can ask questions, get advice, and post articles for discussion; groups are also a great way to get your name out there. 

 Integrate the online in real life (and vice versa)

Incorporate your online brand in your everyday meetings. Add your network handles to your resume header and business cards. You can also continue in-person relationships online. Connect with your networking connections online to stay in touch. A job may not be available immediately, but you may be considered for future opportunities because you still have that connection online.  

 Start a blog

To help employers understand who you are, start a blog to post insights and ideas. A blog is a great way to prove your writing skills and to demonstrate what you are all aboutYour blog may be industry-focused or a place for you to share general ideas. Keep things professional – don’t share things that are too personal or inappropriate. Always think, “Do I want my future employer to know this?”  

 Building your online reputation can enhance your job search by providing additional information to potential employers. Your online presence has the potential to influence your future employer’s perception of your skills, professionalism, and experienceConsider this: when an employer Googles your name, what will they find?  

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